We run among the most respected online casino operators in Belgium, and we welcome professional marketers, content creators and website owners to join our affiliate programme. Napoleon Casino possesses a full A‑license granted by the Belgian Gaming Commission, which means each partnership must operate inside a strict legal framework. This article describes in detail how the programme works, what compliance obligations apply and how you can start making commissions by advertising a fully licensed, player‑focused casino. From eligibility checks to payment schedules, we detail every step you need to take before your affiliate account is activated.
Tracking, Analytics, along with Payments
We run our affiliate programme through a reliable tracking platform that records every qualified click, registration and deposit in real time https://napoleonplay.com/legal-and-affiliates/. The instant a user lands on Napoleon Casino through one of your unique tracking links, a first‑party cookie is set on their device with a standard duration. If that customer registers along with deposits within the attribution window, the conversion is permanently tagged to your affiliate account. You can view your statistics from any device through a secure dashboard that splits performance by campaign, creative along with geographic region. This level of detail lets you to see exactly which content drives the highest‑value players.
- Tracking of clicks. Your account creates a set of tracked links that go through our monitoring server. Impressions and clicks become visible in your dashboard in a matter of minutes.
- Attribution of conversions. Once a referred player signs up and hits the minimum deposit requirement, the member is connected to your identifier. Each subsequent net revenue they bring in adds to your referral fee.
- End-of-month process. Upon the conclusion of each month, our system calculates the referral fee per the stipulated model and shows the total in your report.
- Uploading an invoice. You issue an invoice using the portal or by providing your own file. We review the data against the company report.
- Execution of payments. After validation, we transfer the payments to your registered SEPA bank account in EUR. All payments are completed by the 30th of the subsequent month once the €100 minimum threshold is reached.
The platform also supports postback URL tracking for affiliates who conduct performance marketing campaigns across multiple networks. You can set up server‑to‑server tracking to validate conversions independently. Additionally, we supply CSV export of all raw data so you can run your own analysis or incorporate the numbers into your existing reporting stack. Should any discrepancy emerge between your internal tracker and our statistics, your account manager will coordinate with the technical team to settle the difference using time‑stamped logs. Our record of consistently accurate and timely payments is one of the reasons long‑standing affiliates stay with Napoleon Casino year after year.
All earnings are expressed in euros, and you never face hidden currency conversion charges because we only operate within the SEPA zone. If your traffic increases substantially, we can adjust your payment to a bi‑monthly schedule on request. Equally, should your model shift from pure revenue share to a hybrid deal, the transition is handled administratively with a simple contract addendum that commences at the start of the next calendar month. Having clarity around when and how you get paid lets you plan your marketing budget with confidence.
Safe Betting: Your Duties as an Affiliate
Being a ethical gambling representative is not just a regulatory checkbox; it is central to the long‑term stability of the Belgian market. We demand every affiliate to champion player protection tools and to always acknowledge the risks associated with real‑money casino games. The Belgian Gaming Commission requires operators and their partners to educate players about the self‑exclusion system EPIS, where individuals can sign up to be barred from all licensed sites. Your website must contain clear, accessible information about this system and a direct link to the official EPIS page. You should also explain deposit limits, session reminders and the reality check features that Napoleon Casino supplies to every account holder.
- Display the EPIS logo and link. Insert a sentence explaining that anyone can voluntarily exclude themselves from all Belgian‑licensed casinos through the Excluded Persons Information System.
- Publish responsible gambling information. Even a short dedicated page that details the warning signs of problem gambling and provides the helpline number meets this duty.
- Refrain from trivialising language. Abstain from phrases like “no risk,” “guaranteed win” or “easy money,” which go against messaging that gambling always entails a financial risk.
- Never promote chasing losses. Any strategy articles you write must not urge players to increase bet sizes after a series of losses.
- Monitor comments and forums. If your platform permits user‑generated content, you must manage it so that no one uploads links to unlicensed operators or promotes underage gambling.
The regulatory authority runs periodic mystery‑shopping exercises on affiliate sites, and penalties for breaches vary from a formal warning to the immediate cancellation of your affiliate agreement and referral to the public prosecutor. Because we are jointly responsible for the content you post on our behalf, we take your compliance posture seriously. Before you redirect your first visitor, your account manager will review your live pages to verify that every responsible gambling element is in place. This upfront check protects both your income and your reputation as a dependable affiliate.
Why Choose the Napoleon Casino Affiliate Programme?
Collaborating with Napoleon Casino involves bringing your visitors to a household name that has established credibility over decades in the Belgian market. Our brand is instantly recognisable, which results in higher click‑through rates and solid conversion for your referrals. We pay genuine attention to every affiliate relationship, allocating a dedicated account manager who helps optimise your campaigns and answers questions about compliance. Additionally, our platform provides a transparent, real‑time dashboard so you can track every click, deposit and first‑time depositor without guesswork. Below is a quick overview of the benefits you can expect once your application is approved.

- Licensed and trusted operator. Full Belgian A‑licence means your traffic is always directed to a lawful, secure environment, safeguarding your reputation and long‑term earnings.
- Localised marketing assets. We supply high‑quality banners, native‑language landing pages and exclusive promotional content designed specifically for the Belgian audience.
- Dedicated support. A single point of contact aids in creative feedback, improving conversion rates and any legislative updates that affect your campaigns.
- Clear reporting. Real‑time statistics on impressions, clicks, registrations and net revenue let you optimise your strategy immediately.
- Reliable commission payouts. Invoices are settled reliably within the agreed timeframe, always in euros via SEPA transfer.
- Legal confidence. Because all material is pre‑approved by our legal team, you reduce the risk of regulatory warnings or contract termination.
The Belgian casino market has a loyal player base, and once someone registers with a known operator like Napoleon Casino, they tend to stay. Our retention-focused approach, which includes regular loyalty events within the legal boundaries, gives you a recurring income stream from the same referred customers over many months. We also keep you informed about upcoming site features and seasonal campaigns so you can align your content calendar for maximum impact. From seasoned affiliate networks to niche bloggers, our programme scales with your ambitions.
The Regulatory Framework for Online Gambling in Belgium
The Belgian online gambling market is one of the most heavily regulated in Europe. The Belgian Gaming Commission (Kansspelcommissie / Commission des jeux de hasard) issues various licence classes, and only operators with A‑ and B‑licences can validly offer casino games to Belgian residents. Napoleon Casino runs under a valid A‑licence, which authorises online casino, live dealer and slot products. For affiliates, this signifies you must exclusively promote operators that are clearly listed on the Commission’s public register. Promoting unlicensed sites or concealing the origin of the operator can lead to criminal penalties and substantial fines. All affiliate activities are therefore subject to the same Royal Decree provisions that govern direct advertising by the operator, including strict territorial targeting and mandatory responsible gambling messaging.
Because Belgian law views affiliate marketing as a form of advertising, any promotional material you publish falls under the jurisdiction of the Belgian Code on Gambling Advertising. This code bans any communication that implies gambling can solve financial problems, focuses on minors, shows people under 25 in a gambling context, or offers free bets and registration bonuses in a way that softens the perception of risk. We provide all our affiliates with a complete marketing toolkit that has been pre‑approved for compliance with these rules. Using only pre‑approved banners, texts and landing pages ensures you on the right side of the regulator and protects your commission stream from sudden suspension.
Prerequisites and Suitability for Belgian Affiliates
To safeguard the soundness of the programme and adhere to Belgian anti‑money laundering regulations, we request every prospective affiliate to meet a clear set of criteria. You don’t have to be a Belgian resident, but you must be able to show that your marketing activities will only aim at Belgian territory in line with our licence. The application process includes a rigorous compliance review, so it is helpful to organise your documents in advance. Below is a list of the fundamental prerequisites for becoming a Napoleon Casino affiliate.
- Statutory age and capacity. You must be at least 21 years old and able to conclude a legally binding contract under Belgian or your applicable local law.
- Business registration or tax identification. If you operate as a sole trader, limited company or association, we demand a valid VAT or enterprise number that is listed in the recognised national register.
- Clean regulatory record. Affiliates formerly sanctioned by the Belgian Gaming Commission or any other gambling authority are not eligible. We screen public exclusion lists before approval.
- Safe gambling commitment. Your website or channel must already display a clear responsible gambling statement, or you must agree to include one before campaign launch.
- Absence of direct or indirect connection to unlicensed operators. You cannot at the same time promote unlicensed casinos or send Belgian traffic to sites outside the legal framework.
- High‑standard marketing environment. Your website, app or social media channel must contain real content and not function solely as a redirect page or link farm.
Once you send your application, our compliance team will verify the information you submitted against the Belgian Gaming Commission’s directives on advertising. We also examine the ownership structure of your business to ensure there is no hidden connection to operators that have been blacklisted. This process typically requires between three and five working days, assuming all documents are complete. If anything is missing, we will inform you promptly by email. Meeting these requirements upfront significantly speeds up activation and lets you start earning sooner.
Marketing Compliance: Requirements for Advertising Napoleon Casino in Belgium
The Belgian regulator maintains a rigorous advertising code that all gambling content must adhere to, regardless of the medium. Because affiliates function as an extension of Napoleon Casino’s marketing, you operate under precisely the same legal restrictions. This means you cannot overstate winning odds, may not using cartoons or visuals appealing to minors, and must always include the legal age restriction and a reference to responsible gambling help. Our authorized creative assets already include those elements, but if you aim to draft your own articles or social media messages, you need to understand the core guidelines. deze informatiebron The following listed list points out the most critical do’s and don’ts that regulate every affiliate campaign in Belgium.
- Do place the Belgian Gaming Commission’s age restriction logo (21+) prominently on each page or post that features gambling content.
- Do include the message “Gamble responsibly” and a link to the national assistance service (www.stop‑gaming.be or the helpline 0800 35 777).
- Do geolock your content so that only IP addresses originating from Belgium can see the commercial messages, unless you are running a purely informational page without call‑to‑action links.
- Do not employ imagery of cash, luxury items, celebrities or any visual that implies gambling is a way to reach financial success or social status.
- Do not aim at individuals under the age of 21 or place banners in digital environments predominantly visited by minors.
- Do not advertise any kind of welcome bonus, free spins or risk‑free bet as a standalone incentive; in Belgium, advertising of bonuses is severely restricted and must always be secondary to the gaming offer.
- Do not transmit unsolicited commercial emails or SMS messages. Opt‑in consent must be explicitly documented and stored.
Beyond these bullet points, you must never suggest that gambling is a alternative for employment or that it can ease emotional distress. The Belgian Advertising Code for Games of Chance clearly prohibits direct or indirect claims that suggest players can “beat the system.” All marketing copy must maintain a objective, informative tone. If you aim to produce video content, the same restrictions are in effect, including the prohibition of featuring professional athletes or influencers who might attract a young audience. We run regular audits on live affiliate pages, and any non‑compliant material will be identified immediately with a request to revise it within 48 hours.
Partner Income Models and Profitability
Our system is built on a revenue‑share model that compensates you for the long-term value of the players you refer. Every time a referred player produces net gaming revenue, you get a portion, credited to your affiliate account. While the exact percentage depends on performance and volume, our standard revenue share scale is competitive within the Belgian regulated sector. We also understand that different traffic sources are more effective with different payment structures, so we are ready to consider alternative models on a individual basis after an initial assessment period. Here are the core commission structures provided.
- Revenue Share. Receive a percentage of the net revenue produced by your referred players. The rate can go up based on the monthly number of new depositing customers or cumulative net revenue tiers.
- CPA (Cost Per Acquisition). A set one‑time payment for each valid first‑time depositor who meets the turnover or minimum deposit criteria. This model works for affiliates who favor upfront cash flow over recurring revenue.
- Hybrid Deal. A combination of a lower CPA plus a reduced revenue share percentage, offering a balance between immediate payouts and long‑term earnings from the shared player base.
Independent of the chosen model, we apply a fair calculation methodology. Net revenue is determined as gross gaming revenue minus bonuses (where permitted under Belgian law), payment processing fees, chargebacks and regulatory taxes. We do not use negative carryover, which means a bad month for a player does not reduce your future commissions. Invoices are generated monthly and payments are processed within 30 days of the end of each calendar month, assuming the earnings threshold of €100 has been met. If the threshold is not reached, your balance accumulates until it accumulates above the minimum.
How to Register: Detailed Process
Joining the programme employs a simple digital process aimed at minimise paperwork while covering every legal condition. We built our affiliate portal to lead you from initial registration to tracking link generation without difficulty. Whether you’re an experienced affiliate manager or starting your first gambling comparison site, the interface guides you through each stage. Below is the numbered sequence that every approved partner finished before earning their first commission.
- Register your affiliate account. Navigate to the Napoleon Casino affiliate registration page on our portal and fill out the basic form with your name, email, company details and website URL.
- Submit documentation. Provide a scan of your identity document, proof of address and your VAT or business registration certificate. If you are an individual without a company, a tax identification number from your country of residence is still required.
- Complete the compliance questionnaire. Complete a short set of questions about your traffic sources, target demographics and the steps you take to block minors from accessing gambling content.
- Accept the affiliate agreement. Once the review is positive, we provide a digital contract that spells out commission terms, data protection clauses and the marketing code you must follow. You sign electronically via a secure platform.
- Get your marketing kit. After the agreement is countersigned, your account manager gives you access to banners, text links, landing pages and a unique tracking code. You can commence publishing content immediately.
- Enable tracking and go live. Insert the tracking pixels or deep links on your website, app or social media channels and start driving Belgian traffic to Napoleon Casino. Your dashboard will begin recording data within a few hours.
Throughout the first seven days, we recommend you execute a limited test campaign and monitor the dashboard to confirm all clicks are attributed correctly. Your personal affiliate manager is accessible to review tracking quality and respond to any technical questions. Applications that are fully documented usually move from registration to live status in less than seven calendar days. We also extend an express review for experienced affiliates who already have a established track record with other Belgian‑licensed operators.
FAQ
What license holds Napoleon Casino hold in Belgium?
Napoleon Casino possesses an A‑licence issued directly by the Belgian Gaming Commission. This licence empowers the provider to provide online casino games and live dealer tables to residents of Belgium. It is publicly verifiable on the Commission’s authorised register and assures that the casino works under stringent player‑protection and anti‑money laundering directives. As an affiliate, you need to only market providers with a valid A‑licence to stay compliant.
What individuals can become an affiliate?
Anyone above 21 who runs a lawful website, blog, app or social channel and holds a valid business or tax identification number can register. You are not required to reside in Belgium, but your marketing must only target the Belgian audience. We also demand a clear regulatory record and a evident dedication to responsible gambling. Affiliates who beforehand collaborated with unlicensed operators will not be accepted during the compliance audit stage.
How big am I able to I earn?

Profits depend on the quantity and quality of the referrals you bring in. Revenue share rates start attractively and grow with higher net revenue tiers, while CPA deals provide specific amounts per approved first‑time depositor. A hybrid model can blend both approaches. Since we do not apply negative carry-over, a single profitable player can create recurring revenue for many months without the danger of historical deductions impacting your future statements.
Are there any advertising rules I should know?
Yes, the Belgian Code on Gambling Advertising enforces strict limits. You cannot target minors, suggest gambling resolves financial problems, use celebrities or influencers appealing to youth, or offer standalone bonuses. All promotions must include the 21+ age logo and a responsible gambling message. Unsolicited email campaigns are forbidden, and geolocation must be used so that commercial content is only shown to Belgian IP addresses. We offer pre‑approved assets that comply with these requirements.
When are commissions paid?
Commissions are determined at the conclusion of each calendar month. You then issue an invoice, and after confirmation, payment is made within 30 days. The minimum payout threshold is €100. If your income fall below this amount, the balance carries forward to the next month. All transfers are issued in euros via SEPA bank transfer. Experienced affiliates with high monthly turnover can request a bi‑monthly payment schedule for improved cash flow.
What kind of support does Napoleon Casino offer to affiliates?
Every affiliate is allocated a dedicated account manager who delivers onboarding guidance, compliance checks and ongoing campaign optimisation advice. We provide a full marketing toolkit with banners, landing pages and text links that have been legally vetted. Our technical team assists with tracking integration and troubleshooting. Periodic performance reviews help you scale, and we proactively distribute legislative updates that might affect your content strategy in the Belgian market.